Competitive Positioning: The Key to Market Success
by Graham J. Hooley, John A. Saunders
ISBN 13: 9780131555990
Format: Paperback (272 pages) Publisher: Prentice-Hall Published: 01 Mar 1993
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Quantitative Methods in Marketing
by Graham J. Hooley, Michael K. Hussey
ISBN 13: 9780030990205
Format: Paperback (288 pages) Publisher: Cengage Learning EMEA Published: 01 Apr 1994 Other Format: Paperback
ISBN 13: 9781861524171
Format: Paperback (300 pages) Publisher: Thomson Learning Published: 29 Apr 1999 Other Format: Paperback